What I'm Thinking About...
A loose list of things on my mind in building ECW.
BUILDING IN PUBLIC
6/29/2025
Building EveryCity Whispers is a creative challenge, but also a mental one. Between storytelling, tech, growth, and self-doubt, there’s a lot on my mind.
This is a snapshot of everything I’m thinking through as I try to make something meaningful, one episode at a time.
🎧 Creative & Editorial
Do I have any stories worth telling? Is this interesting to anyone besides me?
How do I balance personal narrative with cultural insight?
Are my thoughts structured well enough—or am I just wandering?
Is the sound design enhancing or distracting?
I have a million ideas for creative variants of my logo? What are the best few to go with, and should I test them somehow?
Am I leaving enough space for emotion?
🛠 Production & Workflow
How do I make this sound great without spending 40 hours per episode?
What’s my actual workflow from idea → publish?
Can I realistically sustain a monthly “cornerstone” episode and weekly minis?
What’s the backup plan if I miss a week?
🌐 Website & Tech
Does the website reflect the tone of the podcast?
Should I custom-build this or use templates?
Am I using the right tools (Sanity, Next.js, Stripe)?
Where do transcripts, show notes, and links live?
How do I embed episodes without it looking clunky?
Should I build a city map or visual episode archive?
🗣 Voice & Identity
Does this sound like me?
Is the tone too polished? Too raw?
Am I being vulnerable or performative?
What’s the line between storytelling and oversharing?
Would I want to listen to this if I didn’t make it?
📈 Growth & Audience
How do I grow without turning into a content machine? How do I balance knowing what platform algorithms reward (frequently published nonsense) vs. wanting to respect my audience and only give them thoughtful, quality work?
Should I be on TikTok, Twitter, LinkedIn… all of the above?
How do I build community without burning out?
Am I talking to people or at them?
What’s the simplest way to invite someone to care?
💸 Monetization & Sustainability
Should I set up “Buy Me a Coffee” now or wait?
Will I ever make money from this—or do I even want to?
Is it okay if this never scales?
If I do monetize, how do I keep it aligned with the soul of the show?
😬 Internal Stuff
Am I procrastinating or genuinely reworking?
Why do I feel so much anxiety when it’s time to publish, an episode or even a promotional post?
Is this just self-expression—or does it actually matter?
What if I put everything into this and no one shows up?
What if people do show up?
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