I Said I’d Build This in Public. Then I Disappeared.

Look at the dates on these posts.

There's a flurry of activity in mid-2025. Then nothing for months. Then a few posts earlier this year. Then silence again.

That's not a content strategy. That's a person who kept meaning to write and didn't.

I want to be honest about why, because if this section is going to be called "Building in Public" it should probably include the parts where building in public felt hard.

Here's what actually happened: the show kept moving but the documentation didn't. Episodes got made. The website got updated. The thinking evolved. But somewhere along the way I convinced myself that sharing the process was secondary to doing the process. That I'd catch up later. That I'd write it all up when things were more settled.

Things were never more settled.

There's also something else. Building in public sounds freeing until you realize it means admitting you don't have it all figured out—in writing, permanently, with your name on it. Some weeks the honest update would have been: "I'm stuck and I don't know why." I didn't want to write that post. So I wrote nothing instead.

That's the gap. Not laziness exactly. More like selective courage.

So here's where things actually stand: Season 1 is done. The show is in a bridge period between seasons. The website just got a significant overhaul. The newsletter is finally launching. And I'm back here, writing this, because I'd rather have an imperfect record of the journey than a polished silence.

More posts coming. I mean it this time.